What is the Key to Social Media Success?

After almost 2 years spending as a Social Media Marketing Specialist- monitoring the trends and modelling the most successful Social Marketers I found that the Key to Social Media Success is not really technical knowledge but the Attitude a Person or Organisation has.

Yes, the key to making Money Online is still to put your Product or Service in front of a Huge Targeted Audience. And you can do it without paying tons of money for Pay per Click advertising. Now You can leverage the Viral power of the Social Networks like Facebook, Twitter or Youtube Video Marketing…

What kind of Attitude you need to create a Successful Social Media Presence?

Attitude No 1.: Being determined to Find The Right People:

Searching for Your Keywords you can easily find your Potential Customers, Business Partners, Affiliates, Professionals who can support you and start to build Qualified Relationships with them.

And this is the crutial part: In the Social Networks it’s not just about who You reach and know it’s about who knows You. You can know the biggest Influencers and thousands of people from Your Niche. You can use a Spam Software and start to follow hundreds of people each day on your network….if they don’t know about you they won’t care about your Message. And I go On: It’s not enough if people know You and recognize your Face if they don’t Like you. Here comes

Attitude No 2.: Investing your Time and Energy in building real ‘Social’ Relationships:

One of the Biggest Mistakes People make using Social Networks is to start marketing their products, services or Affiliate Products before they build Relationships.

SO PLEASE FORGET ABOUT SELLING! BUILD RELATIONSHIPS FIRST!

Because this is the Secret of Social Media Marketing. If you are Building Networks of loyal Fans you get higher Visibility which means that you can Brand yourself Powerfully and position yourself in Head of Your competitors. It’s essential to take your Time to Engage and to gain your Followers Trust and Loyalty.

And what if you gained your Followers Attention?

You still don’t start to pitch them with your Promotions. Every Direct response marketers proves that it takes on average between 5-7 interactions with a person before it comes to a buy and he or she becomes your Customer.

This Means that to Make Money Online you have to spend your Time leveraging your Social Media Presence and put your energy into building out the Know-Like-Trust Factor.

Attitude No 3.: Go the Extra Miles: Find out your followers Needs and Provide Free Solutions for them

The most effective way to convince your prospects is to give them Real Value. Information that they can implement immediately and enjoy it’s results. Then they are going to recognize you as a Solution Provider and someone they can count on.

To start and keep a Relationship alive you need to become a Giver instead of wanting to be a Receiver. As the Law of Reciprocity Sais that You get after you give. And I go on: you will get what you give.

Attitude No 4.: Being Yourself and being Authentic

As Gary Vaynerchuk said: “No matter how big or small you want to go, your authenticity will be at the root of your appeal and is what will keep people coming to your site and spread the word about your personal brand, service, or whatever you are offering. If you want to dominate the social media game, all of your effort has to come from the heart; and it can’t come from the heart in the passionate, irrational, wholehearted way it needs to if you’re trying to be anyone but yourself. Authenticity is what will make it possible for you to put in the kind of hustle necessary to crush it.”

I decided to change my Focus from being a Seller to being a Value Provider in the future. My Goal is to be a Motivatior and providing Solutions for You to build your Own Social Media Success Factory.

Would love to hear your Opinion and Questions about!

To your Success,

Krisztina