If you’re a Consultant, Author, Coach or other Solo Professional you want to establish a personality-based brand for yourself. Relax… MARKETING YOURSELF AS YOUR BRAND means that all of your marketing activity becomes a personal one-on-one conversation with your prospects.
Why Is It So Important That You Brand Yourself As An Expert In Your Niche?
Just think about for a minute: Experts are sought after, are well-known, the media calls them to get quotes for articles; Associations call them to speak at their events. Experts have the power to influence people. People remember them. Oh and not to forget about that Experts command higher fees, and get more business with less effort.
The truth of the matter is… There is NO HIGHER PAID BRAND on planet earth than that of the Celebrity/ Guru/Authority. Look inside every single industry and you will find the highest paid people in every one of those industries are the ones who are viewed as authorities and or have obtained „GURU” status.
Building a personal brand is crucial if you want to POSITION YOURSELF in head of your competitors.
Look! There is no one else who can be just like YOU.
You are UNIQUE and SPECIAL!
When you create a personality-based brand you add your authentic style, your past experience, your unique skills and unique view on the world. By developing systems and services that are unique to YOU you have specific information that your competitors don’t. And only You can teach it to your clients.
When you get known as the go-to guy or expert in your field you also become the center of influence. The more well-known you are, the more people will follow you and trust you. And no matter what, the brand you build in YOUR prospects eyes is going to determine how MUCH money they are willing to spend with you.
The more established your brand is, the more your prospects will gladly do ANYTHING to get the chance to work with you or buy your products and services.
How Can You Create Your Personality-Based Brand?
I’m sure that you have already read Posts suggesting to Become an Authority, and the Expert of your Niche with the list of Branding Ideas. And If you are like me than you might be a bit concerned about this hole Becoming a Guru Staff….
Now what I found is that of course there are some necessary Branding strategies to use but at the end you are alone when it comes to create your personal brand. Why? Because before you define your Brand Identity you need to define Yourself first.
Might be scarry but it’s good news because It means that You are your Secret Ingredient to *SUCCESS*
All you need is to Realize and Accept this Fact. To help you finding your Strenghts that make you an Expert I listed a few questions below. You can simply answer them:
- What is Your BIG external VISION of how the world could be?
- How can you help the world to reach that Vision? Easily: You need be the Change you want to see in the world sooo What do you need to change in yourself to help your vision come true?
- Your inner belief system and operating principles determine whether an opportunity is for you or not. To identify your core beliefs, ask yourself What are the biggest Values in my life? What am I passionate about?
- Why are you reading/listening to/watching what you do?
- What are Your Strenghts? Are You the Go-Guy in communication, techincal staff, planning or design?
- How Do Other People Describe You? See how they introduce you to others and Ask them what they think your core strengths are.
- What Differentiates You From Others?
- What were your biggest Successes?
- What were your biggest Failures?
- What Are Your Weaknesses? (Don’t dwell on your weaknesses, but keep them in mind so that you can outsource the jobs that require that actions)
Done?
Don’t worry…you don’t have to share everything about yourself online.
Just take your Strenghts from your list, mix them up and create an Avatar for your Brand. Isn’t it Fun to develop the ultimate version of Yourself! Your branded self like a Superhero 
Hope you got some great value out of this post today! Please leave me a comment down below and let me know what you liked the most! Also feel free to let me know if there are specific topics you would like me to address related to your personality-based brand.
In my next post I’m going to teach you Step-by-Step How to build a “Guru/Authority” for Yourself.
In the meanwhile please share this post with your Twitter and Facebook friends! They are going to love you for your help!
To your unstoppable Success,
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Leave A Reply (2 comments So Far)
Noemi Bracy
567 days ago
Thanks for this great story, even if it took quite a long time to complete reading. (English is not my first tongue) May I ask where you get your information from? Thanks!